Online Store in Jordan — Complete Guide
E-commerce in Jordan is growing rapidly. The market exceeded JOD 1.2 billion in 2025 with 4.5 million online shoppers.
Why Open an Online Store in Jordan Now?
| Indicator | Number |
|---|---|
| Online shoppers | 4.5 million |
| Internet penetration | 90% |
| E-commerce annual growth | 25%+ |
| Average online order value | JOD 35-45 |
| Most used payment methods | CliQ, eFAWATEERcom, Cash |
Types of Online Stores
1. Store on a Ready Platform
- Salla, Shopify, WooCommerce
- Starting from JOD 0-30/month
- No coding experience needed
- Suitable for beginners
2. Custom-Built Store
- 100% unique design
- Cost: JOD 2,000-10,000
- Suitable for large businesses
3. Selling via Classifieds (Luulwa)
- Completely free
- No website or coding needed
- Direct communication with buyers
- Best for starting with zero capital
4. Selling via Social Media
- Instagram + Facebook → most used in Jordan
- WhatsApp link for orders
- Zero cost
What to Sell Online in Jordan?
Most in-demand products:
- Clothing and fashion (especially women's)
- Electronics and phone accessories
- Beauty and skincare products
- Homemade food and pastries
- Jordanian handmade products
- Books and educational supplies
Payment Methods in Jordan
| Method | Usage Rate | Notes |
|---|---|---|
| Cash on Delivery (COD) | 55% | Most common — but has return rate |
| CliQ (instant transfer) | 20% | Fast and free — growing rapidly |
| eFAWATEERcom | 10% | Electronic bills |
| Credit card/Visa | 10% | Suitable for large orders |
| E-wallets (Zain Cash, Orange Money) | 5% | Youth audience |
Tip: Offer COD + CliQ at minimum — covers 75% of customers.
Delivery & Shipping
| Delivery Company | Coverage | Cost |
|---|---|---|
| Aramex | All Jordan | JOD 2.5-4 |
| Fastlo | Amman & Zarqa | JOD 1.5-2.5 |
| Wasil | All Jordan | JOD 2-3.5 |
| Personal delivery | Amman | JOD 1-2 |
Legal Requirements
- Commercial registration: Required for official stores
- Professional license: From Amman municipality
- Sales tax (16%): Mandatory based on sales volume
- Electronic transactions law: Protects buyer and seller
Start Free Today
Don't wait — post your first product on Luulwa for free. AI writes the ad for you and thousands of buyers in Jordan browse daily.
