Privacy Policy

1. Information We Collect

We collect different types of information to provide and improve our services:

Information you provide:

• Registration info: Name, email, phone number.

• Profile information: Photo, description, location.

• Listing content: Title, description, images, price, category.

• Messages: Content of conversations with other users.

Information we collect automatically:

• Device data: Browser type, operating system, device type.

• Usage data: Pages visited, listings browsed, searches performed.

• Location data: IP address, approximate geographic location.

• Cookies: See our Cookie Policy for details.

2. How We Use Information

We use your information for the following purposes:

• Providing and operating Platform services.

• Improving and personalizing user experience.

• Communicating with you about your account, listings, and service updates.

• Ensuring Platform security and preventing fraud.

• Analyzing usage patterns to improve our services.

• Powering AI features such as ad writing and price suggestions.

• Complying with legal and regulatory requirements.

• Sending marketing notifications (with your consent) — you can unsubscribe at any time.

3. Information Sharing with Third Parties

We never sell your personal information to third parties. We may share limited information in the following cases:

• Service Providers: Hosting companies, payment processors, email services — under contracts that protect your privacy.

• Authentication: We use Clerk for secure login management.

• Analytics: We use anonymized analytics tools to improve our services.

• AI: We use OpenAI to power AI features — your personal data is not stored.

• Legal Requirements: We may disclose your information in response to a court order or regulatory request.

• Rights Protection: To protect the rights, safety, and security of Luulwa and its users.

4. Data Protection & Security

We implement strict security measures to protect your data:

• Encryption: All transmitted data is encrypted via HTTPS/TLS.

• Secure Authentication: We use advanced authentication systems via Clerk.

• Limited Access: Access to your data is restricted to authorized personnel only.

• Continuous Monitoring: We continuously monitor our systems for suspicious activity.

• Regular Backups: We perform regular backups to prevent data loss.

Despite our efforts, 100% security cannot be guaranteed over the internet. We encourage you to use strong passwords and not share login credentials.

5. Data Retention

We retain your personal data as long as your account is active or as needed to provide our services. Generally:

• Account data: Duration of active account + 12 months after deletion.

• Expired listings: Deleted 6 months after expiration.

• Chat logs: Deleted after 24 months.

• Activity logs: Kept for 12 months for security purposes.

• Financial transaction data: Retained as required by law.

6. Your Rights

You have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.

• Right to Rectification: Request correction of inaccurate or incomplete data.

• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).

• Right to Object: Object to processing of your data for marketing purposes.

• Right to Data Portability: Request your data in a machine-readable format.

• Right to Withdraw Consent: Withdraw your consent to data processing at any time.

To exercise any of these rights, contact us at support@luulwa.com. We will respond to your request within 30 days.

7. Children's Data

We do not knowingly collect personal data from children under 18. If we learn that we have collected data from a child, we will delete it immediately. If you believe your child has provided personal data to us, please contact us.

8. International Data Transfers

Your data may be processed and stored on servers outside your country of residence. We take appropriate measures to ensure your data is protected to an adequate standard regardless of processing location, including using standard contractual clauses with our service providers.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes via:

• A prominent notice on the Platform.

• An email to the address registered with your account.

• Updating the "Last updated" date at the top of this page.

We recommend reviewing this policy periodically.

10. Contact Us

For any questions about this Privacy Policy or our data practices:

• Email: privacy@luulwa.com

• General: support@luulwa.com

• Contact Page: luulwa.com/contact