Increase E-Commerce Sales in Saudi Arabia
Most e-commerce stores in Saudi Arabia fail not because of the product — but because of poor buying experience and wrong marketing. Here are 20 proven methods to increase your sales.
First: Improve the Store Itself
1. Website Speed
- Every second of delay = 7% drop in sales
- Use tools like PageSpeed Insights
- Compress images, reduce plugins
2. Mobile-First Experience
- 78% of shopping in Saudi is done via mobile
- Test your store on mobile monthly
- Large buttons, readable text, fast loading
3. Professional Product Photos
- At least 5 photos per product
- Zoom capability
- Short product video = +30% conversion
4. Product Descriptions That Sell
- Start with benefits, not specs
- ❌ "100% cotton shirt"
- ✅ "Breathable shirt — perfect for Riyadh summer heat — 100% Egyptian cotton"
5. Customer Reviews
- 83% of Saudis read reviews before buying
- Send review request after every order
- Display reviews prominently
Second: Reduce Cart Abandonment
70% of carts in the Saudi market are abandoned. Here's how to reduce that:
6. Transparent Costs
- Don't surprise buyers with shipping at checkout
- Show shipping cost from the product page
7. Multiple Payment Options
| Payment Method | Usage Rate | Sales Impact |
|---|---|---|
| Mada | 45% | Essential |
| Apple Pay | 25% | +15% conversion |
| Tamara/Tabby (BNPL) | 18% | +30% average cart |
| Cash on delivery | 10% | Attracts hesitant buyers |
| STC Pay | 5% | Specific audience |
Tip: Adding Tamara/Tabby alone increases sales 20-35%.
8. Fast Checkout Process
- Minimum possible steps
- "Guest checkout" without registration
- Save payment info for returning customers
9. Cart Recovery Messages
- Send WhatsApp or email within an hour
- "Forgot something in your cart 🛒 — complete your order now"
- Add 5-10% discount coupon as incentive
Third: Increase Average Order Value
10. Cross-selling
- "Customers who bought this also bought..."
- Suggest complementary products on cart page
11. Upselling
- "Get the upgraded version for just SAR 50 more"
- Show comparison between options
12. Free Shipping Threshold
- "Free delivery for orders over SAR 200"
- Customers add products to reach the threshold
13. Bundles
- "Complete care set — save 30%"
- Increases average order and clears inventory
Fourth: Build Loyalty
14. Points Program
- "Every riyal = 1 point, 100 points = SAR 10 discount"
- Encourages repeat purchases
15. Post-Sale Messages
- Thank you + how to use the product
- After 1 week: "How's the product?" + review request
- After 1 month: Special offer for new product
16. Premium Packaging
- Experience doesn't end at shipping
- Handwritten thank you card
- Free sample of another product
- Customer photographs and shares = free marketing
Fifth: Ongoing Marketing
17. Retargeting
- Ads for people who visited but didn't buy
- Very effective — 3-5x higher conversion rate
- Use Meta Pixel and Google Tag
18. Email & WhatsApp Lists
- Build customer list from day one
- Send weekly offers
- WhatsApp message open rate: 98%
19. Content Marketing
- Articles + videos + podcasts
- Build an audience that trusts you before buying
20. Partner with Luulwa
- Post products on Luulwa to reach new audiences
- Free — no commission
- Direct link to your store from the ad
Quick Summary — Expected Impact
| Improvement | Sales Impact |
|---|---|
| Website speed | +7-15% |
| Customer reviews | +10-25% |
| Tamara/Tabby | +20-35% |
| Cart recovery | +5-15% |
| Retargeting | +10-20% |
| Cumulative total | +50-100% |


