E-Commerce Store Marketing in Jordan
Opened a store but don't know how to market? Most stores in Jordan fail not because of the product — because of marketing.
Free Marketing
1. Luulwa — Free Access to Thousands of Buyers
- Post products for free
- Every ad appears in Google results
- AI optimizes your ad
- Easiest marketing with zero budget
2. Instagram (Essential in Jordan)
- Post daily: 2 posts + 5 stories
- Reels achieve highest organic reach
- Jordanian hashtags:
- #shop_online_jordan
- #jordanian_online_store
- #amman_shopping
- #irbid #zarqa #aqaba
3. Facebook (Still Strongest in Jordan)
- 5.5 million Jordanian Facebook users
- Create page + enable Facebook Shop
- Post in buy-and-sell groups
- Facebook Live for product showcase — high engagement
4. WhatsApp Business
- Product catalog within WhatsApp
- Broadcast list for customers
- Automatic welcome message
- Daily WhatsApp status with offers
5. TikTok
- Growing fast in Jordan
- "Before and after" videos get high views
- Behind the scenes (packing orders)
- No high production needed — authenticity matters more
Paid Marketing (Simple Budget)
6. Facebook Ads (Strongest in Jordan)
| Ad Type | Budget | Best For |
|---|---|---|
| Boost post | JOD 3-5/day | Increase awareness |
| Sales ad | JOD 5-10/day | Direct sales |
| WhatsApp message ad | JOD 3-7/day | Direct communication |
| Remarketing | JOD 3-5/day | Retargeting |
Tip: Start with WhatsApp message ads — Jordanians prefer WhatsApp over any other channel.
7. Instagram Ads
- Boost your most engaging post
- Target: Amman 18-45 + store interests
- JOD 5/day budget is enough to start
8. Google Ads
- Target people searching for your products
- "buy [product] online Jordan"
- Cost per click in Jordan is lower than Gulf
Relationship Marketing
9. Jordanian Influencers
| Tier | Followers | Cost | Effectiveness in Jordan |
|---|---|---|---|
| Nano | 1-5K | Free (product exchange) | ⭐⭐⭐⭐⭐ |
| Micro | 5-20K | JOD 30-100 | ⭐⭐⭐⭐ |
| Mid | 20-100K | JOD 100-500 | ⭐⭐⭐ |
| Large | 100K+ | JOD 500+ | ⭐⭐ |
Best in Jordan: Nano and micro influencers. Send free product for review — best ROI.
10. Referral Program
- "Invite a friend and get JOD 2 off"
- Strongest marketing — personal recommendation
11. Contests & Giveaways
- "Follow + Share + Tag 3 friends = Chance to win"
- Grows followers quickly in Jordan
12. Collaborate with Other Stores
- Cross-promote with complementary stores
- Joint bundles (e.g., clothing store + accessories store)
Monthly Marketing Plan (Limited Budget)
| Item | Cost |
|---|---|
| Facebook ads | JOD 100-150 |
| Instagram promotion | JOD 50-75 |
| Nano influencer (product exchange) | JOD 20-30 |
| Monthly contest | JOD 15-20 |
| Total | JOD 185-275 |
Or start with zero — Luulwa + organic content on Instagram and Facebook.
