Increase E-Commerce Sales in Jordan
Your store is open but sales are low? Here are 15 proven methods to increase sales.
Improve the Store
1. Loading Speed
- Every second of delay = 7% loss in sales
- Test your speed: PageSpeed Insights
- Compress images and reduce plugins
2. Mobile Experience
- 72% of Jordanians shop from mobile
- Test everything on mobile
- Clear buttons + large text + fast loading
3. High-Quality Photos
- 5 photos per product
- Zoom capability
- Short video = +25% sales
4. Compelling Product Description
- Start with benefits:
- ❌ "Leather jacket"
- ✅ "Waterproof leather jacket — warmth and style for Amman winter — sizes S-XXL"
5. Reviews and Ratings
- 80% of Jordanians read reviews
- Request review after every order via WhatsApp
- Display prominently
Reduce Cart Abandonment
65% of carts in Jordan are abandoned. Lower this rate:
6. Cost Transparency
- Show delivery price from product page
- No surprises at checkout
7. Multiple Payment Options
| Payment Method | Sales Impact |
|---|---|
| Cash on delivery (COD) | Essential — 55% prefer it |
| CliQ | +15% conversion — fast and free |
| Credit card | +10% — for large orders |
| Zain Cash / Orange Money | +5% — youth audience |
8. Easy Checkout
- Minimum possible steps
- "Order without registration"
- Save payment info for returning customers
9. Cart Recovery Messages
- WhatsApp after 1 hour: "Your cart is waiting 🛒"
- 5-10% discount coupon as incentive
- Expected recovery rate: 10-20%
Increase Order Value
10. Free Shipping Threshold
- "Free delivery for orders over JOD 15"
- Customers add products to reach threshold
- Increases average order 20-30%
11. Complementary Products
- "Customers also bought..."
- Suggest accessories or related products
12. Bundles
- "Complete set — save 25%"
- Clears inventory and boosts sales
Build Loyalty
13. Exceptional Customer Service
- Reply on WhatsApp within 30 minutes
- Call customer to confirm order — personal touch Jordanians love
- Post-sale follow-up: "Did you receive it? Everything good?"
14. Premium Packaging
- Thank you card (even a simple note)
- Elegant packaging customers photograph and share
- Free sample of another product
15. Returning Customer Offers
- "10% off your next order" with every order
- "Refer a friend and get JOD 2 off"
Expected Impact Summary
| Improvement | Sales Impact |
|---|---|
| Speed + mobile | +10-15% |
| Photos + descriptions | +15-25% |
| Reviews | +10-20% |
| Multiple payment options | +15-25% |
| Cart recovery | +5-15% |
| Free shipping threshold | +10-20% |
| Cumulative total | +60-100% |
Start with free improvements first — then invest gradually.
