Product Marketing in Jordan
You have an excellent product but people don't know about it? The problem isn't the product — it's how to reach the right people.
Understanding the Jordanian Consumer
| Behavior | Percentage |
|---|
| Browses Facebook daily | 85% |
| Buys after friend recommendation | 68% |
| Prefers cash on delivery | 55% |
| Compares prices before buying | 78% |
| Shops via mobile | 72% |
| Trusts reviews | 80% |
Best Marketing Channels by Product
| Product | Best Channel | Second Best |
|---|
| Clothing | Instagram | Facebook |
| Electronics | Luulwa (classifieds) | Facebook |
| Food | WhatsApp + Instagram | Facebook |
| Cars | Luulwa | Facebook Marketplace |
| Real estate | Luulwa | Facebook |
| Services | Google | Facebook |
| Handcrafts | Instagram | TikTok |
| Cosmetics | TikTok | Instagram |
Smart Marketing Strategy
1. Differentiation — Make a Difference
- ❌ "We sell women's clothes"
- ✅ "Stylish plus-size clothing — delivery all Jordan within 48 hours"
- ❌ "Kunafa for sale"
- ✅ "Fresh Nabulsi kunafa with sweet cheese — daily — Amman delivery JOD 1"
2. Pricing for the Jordanian Market
The Jordanian consumer is price-sensitive. Consider:
- Psychological pricing: JOD 9.90 instead of 10
- Free shipping threshold: "Free delivery for orders over JOD 15"
- Installments: Partner with CliQ or offer 2 payments
- Bundle deals: "3 items for JOD 12 instead of 15"
3. Local Content
- Write in Jordanian dialect (mixing formal and dialect is fine)
- Use local references
- Film in well-known Jordanian locations
- Share Jordanian customer stories
4. Seasonal Marketing in Jordan
| Season | Products | Strategy |
|---|
| Ramadan | Food, abayas, gifts | Start promotion 2 weeks before |
| Eid | Clothing, perfumes, sweets | "Eid" offers + gift wrapping |
| Back to school | Bags, devices, clothing | August — September |
| Independence Day (May 25) | National offers | Discounts + patriotic content |
| Winter (Nov-Feb) | Heaters, winter clothing | "Get ready for cold" |
| Summer | Electronics, trips | June — August |
5. Social Proof
- Screenshot customer testimonials (with permission)
- Show sales numbers: "Sold 200+ pieces"
- Share customer unboxing videos
- Collect reviews on Luulwa and Google
Free 30-Day Marketing Plan
- Day 1-3: Photograph products and post on Luulwa
- Day 4-7: Create Instagram and Facebook pages
- Day 8-15: Daily content (photos + reels + stories)
- Day 16-20: Post in Facebook groups
- Day 21-25: Contact nano influencer (send product)
- Day 26-30: Analyze results and repeat what worked
